Remember the "Where’s Waldo" craze of the early 90′s? In the spirit of that game, we’ve got a South ‘n France-inspired challenge for you.

1. Visit your local bookstore.
2. Grab a copy of Seth Godin‘s newest book, Tribes.
3. Look at the inside dust jacket of the book.
4. Find this picture  of Charlene, The Bon Bon Queen, in the sea of faces that make up Seth’s Tribe.
5. Extra credit: Buy the book and read it.